Meet the Panelists! "Women Behind The Scenes"
Join us for our "Women Behind The Scenes" panel at Sole Space on April 8, 2017, from 7:10 p.m. - 8:00 p.m.
Our "Women Behind The Scenes" panel will dive deep into the different roles that women take on behind the scenes in the music industry. From managers and marketers to publicists and writers, our panelists will share their experiences working as women in the world of music, along with how they've gotten their credit and advanced in a tough industry. This event is open to everyone and all ages. Meet the ladies of "Women Behind The Scenes" below.
Jane Shin is a writer and connector in music, building relationships with and among creators. She has a personal newsletter at tinyletter.com/janewave where she shares music recommendations and reflections on self-care and progression. She was last at SoundCloud as their Senior Artist Relations Manager, helping build SoundCloud as an artist-friendly platform over the past five years. She first led community engagement programs as SoundCloud's first US Community Manager from 2011-2013. From 2014-2016, she led Artist Relations on the Music Content team to lead and advocate for independent artists within SoundCloud's revenue-sharing program to help them monetize and grow their careers. Prior to SoundCloud, she was a news journalist and an account manager at a digital web agency where she managed website builds, digital campaigns and online fan clubs for clients in music and entertainment. Jane is a Los Angeles native and a graduate of the University of California, Berkeley.
Fun Fact About Jane: She saves all her concert ticket stubs. She's been collecting them and adding them to a scrapbook since the 8th grade.
Go-To Advice: Don't second guess yourself and trust your intuition. Even if people try to bring you down or question your ideas, stand tall with your decisions and your beliefs.
Stay Connected: Follow Jane on Instagram & Twitter at @janeshin.
A publicist, organizer, and music aficionado with her finger very firmly on the pulse of the industry, Marina plans and promotes events, works with talent, and has established herself in the music and PR scene on both coasts. As a lover of live music and connecting people, it is only natural that she found herself in a career as an artist manager and publicist. After years of attending concerts religiously, she had her first start in the music industry while working as assistant to the Director of Marketing & Public Relations at New York City's legendary SOB's. Since relocating back home to the Bay Area, she has further cultivated her marketing and PR skills through campaign creation and management at JP Cutler Media, and working directly with the independent musicians, Locksmith and Mara Hruby. Marina is often told that it is her work ethic and genuine passion that sets her apart; respect, openness and honesty are her hallmark values. A true “go-getter”, she is not afraid to go the extra mile, take initiative, make sacrifices, and think outside of "the box."
Fun Fact About Marina: Forget the traditional book club...Marina runs a monthly music club, "The "No-Shame Sessions" (e.g. to create a safe place for someone who says they've NEVER listened Prince) these meet ups feature 2 albums from ANY genre of music. Members listen, discuss the albums and basically just nerd out about any and all things related to music!
Go-To Advice: To quote from J. Cole, "Try before you die or always wonder 'what if?' I thank the Lord for this wonderful gift. Looking for strength in this crunch time." You're guaranteed to fail if you never try so don't be afraid to take a risk and see what happens!
Stay Connected: Follow Marina on Twitter & Instagram at @MsMainH.
Cristela Rodriguez graduated from the University of California, Santa Cruz with a B.A. in Cultural Anthropology. Raised in the Central Valley of California, Cristela’s career began to blossom primarily in the Bay Area. She’s been pursuing a career in music since 18 years old and now manages rising Chicago rapper, SABA. From her experience in event management to her progressive approach with navigating the independent music industry, Cristela is apart of whole new generation of managers who simply do it all. As a first generation college graduate, Cristela comes from a huge, loving, and supportive family. She loves dogs, reading, her latinidad, and spending hours on organization. She doesn't like breakfast food and drinks way too much coffee.
Fun Fact About Cristela: She can quote Lilo & Stitch in it’s entirety.
Go-To Advice: Be persistent! Send that same email multiple times and ask for a reply, even if it's not what you want to hear. Make sure that you look out for the women in your work path. And last but not least, surround yourself with loving, protective, and supportive people. Shout out to my Pivot boys.
Stay Connected: Follow Cristela on Instagram & Twitter at @cristelaroo.
Philly native Jen Hayes works on the SoundCloud Community Operations team, supporting musicians, producers, podcasters and anyone else on the platform. Having relocated from DC to the Bay in 2015, she has been lucky enough to work with and support a myriad of folks as they launch their careers on the platform. Working at SoundCloud has given her access to little known artists and DJs, as well as the opportunity to work with the community members it attracts. She is also sort of in love with Dogs as well as her adopted island home, Alameda.
Fun Fact About Jen: Jen was a 2x PA State Champion Freestyle Wrestler.
Go-To Advice: Don't be discouraged, and don't be timid; you can learn and do most anything you put time into!
Stay Connected: Follow Jen on Instagram at @jenricky.
As an editor, artist manager, and music lover, Evangeline has taken on both sides of the music industry over the past four years. After graduating from the University of California, Riverside, in 2013, Evangeline moved back to her hometown of Oakland, CA, and reconnected with her love for music throughout the local scene and surfing the web. As the founder of Rehab Online Magazine (since 2013), a prominent alternative music website, and the creator of All Angles (since 2016), a small indie multidisciplinary music agency, Evangeline decided to take a grassroots approach to her career and passions in the music industry early on. Focused on start-up momentum and breaking barriers for unsigned artists, she’s been able to strategize and help develop new artists on a national scale, whether she’s writing about them, organizing an event, or planning a roll-out. Her experience and network as the managing editor and marketing director for Rehab Online Magazine naturally propelled her to venture beyond music journalism and enter the world of management and PR, after finding herself to be a natural connector and liaison in the music industry. When it comes to her work ethic and business style, Evangeline believes in undeniable hard work, transparency at all times, and intuition. When it comes to life, she believes in positivity, living out-loud, and self-discovery as much as possible.
Fun Fact About Evangeline: She went to an all-girls middle school where she was allowed to be as emotional and free-spirited as she wanted. She hasn't been the same since.
Go-To Advice: Whatever you do, don’t compare yourself to other people. Find a lane (or multiple) that you really love and don’t worry about how others are running their race.
Stay Connected: Follow Evangeline on Instagram at @_vang and Twitter at @vangierehab.